KeepWell is a Chronic Care Management and Remote Patient Monitoring solutions provider across the US.
As a B2B business, our main target was physicians, healthcare organizations, hospitals, and multi-specialty practices, and solo practices.
As the content creator, I was responsible for writing blogs and social media posts. I used to conduct SEO and content competitive research to tailor the blog’s and social media’s editorial calendar accordingly, mainly on Twitter, Facebook, and LinkedIn.
I used to ensure that the website’s content is up-to-date and tailored around our quarterly business goals.
Also, I was crafting monthly newsletters, content for webinars, video scripts, as well as GDNs and GDAs content, and any content needed for flyers, brochures, sales presentations, etc.
For the medical software, I’ve been its UX writer, managing to choose the suitable wordings for each and every page, button, and chart.
Tools: WordPress with Squirrly SEO, SpyFu, Moz, Google Analytics, HootSuite, and Microsoft/Outlook Suite.
COVID-19 Web Content:
Key KeepWell Blog Posts: